My primary VALS type is Experiencer, and my secondary type is Innovator.The primary VALS type represents my dominant approach to life. The secondary classification represents a particular emphasis I give to my dominant approach.
Experiencers Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.
Innovators
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
Well, it's not that easy to fairly judge your behaviour but at the same time it is just you who can judge whether some comments about you is right or wrong. Here I'm not judging myself. I'm just giving my honest opinion on my VALS report.
My first primary VALS type is Experiencers which according to the explanation it's exactly me! Unbelievable! This is me who just easily gets carried away about new ideas and even more quickly forget everything about them. And of course that is true that I am taking risks. I want to try anything new although I always have this fear inside about experiencing new things and that makes me a little bit slow in my new decisions in my life. But at the end of the day usually I do something unpredictable even for myself and I am usually happy with new decisions, NOT because they were the "right" decisions but because I'm doing something different. I spend a lot of money and time on watching movies and eating. Yes, I love to eat. No matter how much money I earn, I have to go to restaurants at least twice a week and for the rest of meals I spend a lot of time in week on preparing them. Well, that's me ...
My secondary VALS classification is Innovators which doesn't seem totally me. Actually it's exactly what "people" think of me, and it's not real me. For instance, I don't see self-esteem in myself. Although it's believed behaviour is the result of personality but there is slightly a contrast in my behaviours and my personality or I haven't known myself good enough! Anyway I believe as a customer my behaviour is important. Therefore this classification could represent me as a consumer.
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